One of the great things about living in Chicago is seeing quarter-million dollar cars parallel parked on the street. I snapped this today because it made me think about transparency in a web 2.0 world.
Ferrari uses a transparent engine cover on many of its cars. What they are saying is that the car is so beautiful in every aspect that we’ll show you the inside. In fact, we’ll showcase the inside. It’s a bold styling exercise, and a smart execution of “transparency”.
The reason I like it so much is the controlled fashion in which this transparency takes place. You see, I bet the radiator, transaxle, and other assorted parts aren’t nearly as sexy as those induction manifolds. So Ferrari wraps them in a beautiful cover. While the best of what’s below shines through.
Transparency is not the naked truth. It’s the little bit of what’s inside of you that you want to share with the world. Showcase what makes you great and spare your followers the boring, the mediocre, and the downright ugly stuff.
