What a great Superbowl. This is one year where the game definitely out-shined the commercials. Still, I did have a couple favorite ads. Shaq’s Vitiman Water add was pretty funny, and the E-trade baby was very well done. I’m a sucker for Carmen Electra, so the Ice Breakers commercial was another highlight.
But among the razzle dazzle of nationally known brands, I want to give a shout out to fellow member of the RE.net that quietly made a statement of their capabilities.
The United Way ran a ten second animated spot to show how people can support their fitness programs by texting “FIT” to “864833″ a.k.a. “UNITED“. A $5.00 charge is reflected on your phone bill, $4.50 of it going to the United Way.
Establishing a mobile channel that can handle the United Way’s fund raising efforts on the biggest stage in the world, is a pretty big deal. The company behind it is Mobile Accord. It’s sister company is House Front.
I think mobile applications will play an ever larger role in how housing professionals do business. Housefront is definitely positioned to play an important role in this new market. Kudos!

The entire premiss of REMBEX is to find RE bloggers, get them to share their experiences, and encourage other RE professionals to take on blogging themselves. For this reason, BlogRush, the latest social networking widget that’s sweeping the blogosphere is perfect for this blog. RBF is all about other bloggers, and displaying headlines form related blogs makes good sense. I also think it’s great that all sorts of other RE bloggers are displaying this widget, but not for any reasons that would be helpful to them.